Best Buy Co Inc (NYSE:BBY) has launched voice shopping in time for the busy holiday shopping season. This will see some of the items available for sale at its outlets being sold through Alexa, Amazon.com, Inc. (NASDAQ:AMZN)’s voice assistant. Additionally customers of Best Buy will also get to learn through the assistant the daily deals. Amazon’s chief executive officer and co-founder, Jeff Bezos, was among the first to offer congratulations to the move by Best Buy.
“Congrats to the @BestBuy team on their new Alexa skill. Customers can now find and shop Best Buy deals on Alexa. Nice!” Bezos tweeted.
Best Buy customers who are in the market for a laptop or a television will also have the choice of being guided through making a purchase by Alexa. With regards to a television set for instance, Alexa will enquire on the room where the TV will be stationed as well as whether they want a smart one or not before making a recommendation.
In order to shop with the retailer using Alexa, users will be required to have Amazon Echo or any other device which is powered by Alexa. They will also be required to enable the Best Buy skill before signing into their Best Buy account via Alexa.
Other retailers too
The brick-and-mortar retailer becomes the latest chain store to support voice shopping through voice assistants in the United States. Both Target Corporation (NYSE:TGT) and Wal-Mart Stores Inc (NYSE:WMT) have already jumped on bandwagon having introduced similar services last month. Restaurant chain Domino’s Pizza, Inc. (NYSE:DPZ) and ride-hailing firm Uber also provide their services via Alphabet Inc (NASDAQ:GOOGL) Google Assistant and Alexa.
In the case of Target and Walmart though, the two retailers did not partner with rival Amazon but instead chose Google Assistant. Best Buy is however partnering with both Amazon Alexa and Google Assistant. In Canada Best Buy teamed up with Google Assistant where the chatbot is now offering customers information on sales, products besides helping them finding the closest outlets available to them. In its 700 stores, Best Buy is also putting up displays of both Amazon Echo and Google Home smart speakers.
On Friday shares of Best Buy Co Inc fell by 0.75% to close the day at $56.92.