Amazon.com, Inc (NASDAQ:AMZN) Identifies A Prudent Strategy To Undercut Its Competitors Ahead Of Holidays

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The stock of Amazon.com, Inc (NASDAQ:AMZN) closed at $1,123.17 gaining 0.22% in yesterday’s trading session. This company has found a prudent way to undercut its competitors and this is happening ahead of the holidays. Most of the stores are at the moment adopting price-matching policies.

Target will be matching prices on similar items going for less at Target.com. Best Buy has in the course of time been matching prices against several competitors as well as online retailers. Walmart through a statement revealed that it was going to be price matching one item per customer every single day.

There exists a common exception to the forwarded policies. Most of the stores aren’t at all matching the prices located through the third-party sellers or the online marketplace. Most of the people might perceive this as a sort of technical distinction.

However, it is crucial to the latest discounting technique that Amazon has resolved to deploy ahead of the holiday season and Black Friday. The best part about the discount offered by Amazon lies in the fact that it allows the company to subsidize the goods sold on the online market place by the third party merchants. That ends up making the prices luring to quite many.

Amazon has been facing immense pressure to move ahead and respond to a series of questions regarding the specific time that it started the program. It is also under pressure to answer to the question on whether or not merchants get notified whenever their products are selected for Amazon-provided discounts. A source familiar with the matter disclosed that the sellers weren’t alerted to the change and most of them found that rather frustrating.

The company’s spokesperson opined, “Per the program details Amazon lists on its online item pages, the discount is limited-time only, and Amazon reserves the right to modify or cancel the discount at any time.”

All the sellers have the option to opt out, but on what grounds? The discounts offered by Amazon means happier customers every time.

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