, Inc (NASDAQ:AMZN) To Stage Fierce Competition Against Alphabet Inc (NASDAQ:GOOGL)


The stock of, Inc (NASDAQ:AMZN) closed at $1,392.05 gaining 1.46% in yesterday’s trading session. An analyst following closely of the latest development of this company had much to say during an interview in one of the media houses. He made a projection that by 2020 the value of the business could have risen to hit the $20 billion. That implies that it will be in a position to stage fierce competition against large businesses, Alphabet Inc (NASDAQ:GOOGL) being one of them.

One media analyst at Cenkos Securities Alex DeGroote is also the other analyst that has been following quite closely on the latest developments. While walking out of a business conference lately, he was interviewed by several journalists who wanted him to expound on what has been happening lately. He cited that the North America’s advertising market was representative of about $200 billion currently or 40 percent of the global total.

He delved deeper into the matter to outline that if all moved according to plan Amazon might soon be a proud holder of about $8 billion in terms of shares in North America. He got more specific to state that t would be representing almost $20 billion on the global scale.

DeGroote opined, “I think Amazon will do retail search and take Google to the cleaners on retail search using their estate. Slowly over time you will use Amazon as your retail search engine rather than Google.”

It is also worth noting that Facebook, Inc (NASDAQ:FB) and Google at the moment channel in much of their digital ad spending from around the globe. Projections are being made in the mean time that soon Google will be getting a hold of almost 80 percent of the U.S. search ad market. In several instances Amazon has been making statements pointing to its interest in the same space.

An official working with Amazon recently disclosed that as a company they were looking forward to stepping up their ad products in search and video as well. The cloud computing company is looking forward to a brilliant future ahead, but we will just have to wait and see.


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