Amazon.com, Inc. (NASDAQ:AMZN)’s Web Services Accepts Verasity Into Its AWS Activate Program

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Amazon.com, Inc. (NASDAQ:AMZN)’s Web Services has accepted Verasity, a disruptive next-generation video platform into the Portfolio Plus level of its AWS Activate most exclusive tier program. The e-commerce giant’s cloud computing arm announced collaboration with a new start-up, Kaleido last month as a part of its intention to expand into the blockchain sector.

The announcement of this new blockchain service was made at the Consensus 2018 Conference in New York. As a part of the agreement, the two organizations will work together to provide the startups’ ideal platform for utilizing the potential of blockchain technology. Last month, Amazon announced instant blockchain templates for both Hyperledger and Ethereum (ETH). However, its association with Kaleido is the first of its kind software service that will be delivered through AWS. The platform will feature Geth and Quorum, the popular packages on ETH platform.

By enhancing its presence in this new field, the e-commerce giant intends to make using blockchain easier for its customers.

AWS Activate Program To Provide Resources To Startups

According to reports, the AWS Activate program from Amazon will help the promising startup companies to receive necessary resources that they required for starting easily and quickly on its platform. The company believes that it will help the startups to focus more on taking their business further instead of wasting time in worrying and seeking necessary infrastructure.

As a part of its resource providing strategy, AWS will provide AWS support, AWS promotional credits, and AWS training. The CEO and co-founder of Verasity, David Orman said, “We are thrilled to have been chosen by Amazon as a member of its AWS program and believe that Verasity’s blockchain technology, which seeks to prevent fake views, eradicate bots, and limit fraudulent activity on online video platforms, is the way forward.”

The partnership will help Verasity to develop and scale its blockchain infrastructure and architecture. The company offers a complete online video toolkit to the businesses which help them to improve and enhance their existing offering of videos across the globe using the blockchain-based technology.

AWS Offering Bitcoin Alike ‘Easy Button’ Technology

Kaleido is a part of Consensys, a leading blockchain incubator. Through its partnership with Kaleido, AWS wants to offer an “easy button” technology similar to that used for underpinning Bitcoin (BTC). The co-founder of Kaleido, Steve Cerveny stated that the startup developers need only to focus on their scenario and do not have to become a doctorate in cryptography for building their company. According to Cerveny, the joint venture between Kaleido and AWS will provide the startups simple platform for building a blockchain-based company.

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Matthew started his career as a trainee solicitor with a big four firm in New York before pivoting to try his hand in the equities game. He has since amassed a wealth of experience in the space with a focus on technology and innovation, particularly at the crossover between finance and the internet. He's currently interested in the way that blockchain technology is going to revolutionize finance and is focusing his attention towards identifying potential leaders in the space.

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