As the Cannabis market becomes increasingly competitive, players in the industry are employing creative strategies to drive sales of their products. Ubiquitech Software Corp. (OTCMKTS:UBQU) for example is launching a new benevolence program targeting military personnel and first responders that is hoped to stimulate the sales of its proprietary CannazALL™ products.
The company is leveraging on this group considering that they are the major consumers of the company’s signature CannazALL™ Hemp derived CBD products. The program will be spearheaded by HempLife Today™- Ubiquitech Software Corp’s cannabis-based arm.
Betting on men in uniform
The program is expected to be fruitful keeping in mind that it targets over 4 million active duty military personnel, fire fighters and police. The company is banking on the target group’s ability to influence friends and families to consume its CannazALL™ Hemp derived CBD products.
Eligible individuals will register for the program online filling out questionnaires and submitting ID documents for vetting. Upon approval, applicants will be issued with unique discount code that is not transferrable which they will use to purchase the hemp-based products below the set company’s set wholesale price.
The company will launch a series of awareness campaigns to popularize the program and get as many applicants as possible. The team believes that the program besides being a marketing tool for its products will be effective in making the medicinal and recreational products to the most deserving men and women in uniform.
According to the company’s SEO James Ballas the program is expected to benefits people who need their products but cannot afford buying them on a daily basis. The company’s COO, Luke Dreyer commenting on the program said that, “people who qualify for this program will all get positive exposure to HempLife Today and the CannazALL brand, and we believe this can be in the tens of thousands.”
According to the company’s schedule, the benevolence program is expected to be up and running from early next year. Through this program the company believes that it will attain its target of $50 million annual revenue by 2022.